by www.briancain.com
Creator of The MPM Coaching Certification Course
Brian is a #1 International best-selling author and one of the world’s foremost authorities on mental performance. His mental performance training strategies have been used by thousands of elite performers and top athletes worldwide, including industry-leading companies like Burton Snowboards and Fuddruckers, UFC World Champions, multiple NCAA National Champions, and hundreds of athletes in the UFC, NBA, PGA, NFL, NHL, and MLB.
Develop mentally stronger athletes while becoming a better leader and coach.
Introducing The Mental Performance Mastery (MPM) Certification, the first online certification dedicated to teaching you how to become a master at coaching the mental game.
These are coaches who are top-of-class when it comes to content knowledge and coaching the X’s and O’s. They know how to coach the fundamentals. They know the best strategies for helping their clients and athletes get stronger, leaner, and more conditioned.
But at the end of the day, many of these professionals are left with the nagging feeling that something’s missing. More often than they’d like to admit, their teams still struggle when it matters most and their clients fizzle out and disappear after a few months, failing to reach their goals, failing to realize their full potential.
After working with thousands of coaches, trainers, and athletes in all sports, at all levels, I’ve come to an overwhelming conclusion:
The BIGGEST PROBLEM in coaching is that most coaches and trainers don’t know how to help the people they coach develop the mental skill set it takes to consistently be at their best, reach their goals, and achieve long term success.
I’ve spent the past 20 years developing and testing a proven system that provides the tools and resources you need help those who call you “coach” overcome the mental barriers that trip them up and build the habits, behaviors, and routines they need to do to achieve their goals and perform at a high level – even when it’s hard.
The Secret?
They understand that mental performance is the missing link.
It’s mental performance that’s responsible for developing the mental toughness to STEP UP when the game is on the line.
It’s mental performance that’s responsible for developing the habits and routines needed for performance consistency, day after day, game after game.
And it’s mental performance that holds the key to unlocking unshakeable confidence so that you can withstand the ups and downs of competition and TRULY reach your full potential.
And this is true at the high school, college, and even professional level of sports. Every time.
As you know, when it comes to improving athletic performance, there are many areas you can focus on:
- Strength and conditioning
- Sport-specific skills/technique
- Nutrition
All important, but none of them will make up for a lack of mental preparation and skill.
Mental resilience has never been more important than it is today, especially in athletics.
The majority of athletes will tell you that their sport is 90% mental, but they train their “mental game” less than 10% of the time.
I ask this question every time I’m on stage and the answer is always the same.
Why is such a crucial component of their training being overlooked?
Reason #1: Most people are stuck in a “fixed” mindset.
They believe that mental skills like confidence, self-awareness, focus, etc. are attributes someone either has or they don’t.
So if someone struggles with any of these mental skills, they just assume “that’s just how they are”, and there’s nothing that can be done about it.
Reason #2: they simply don’t know how to TRAIN mindset in a structured, consistent way, so they fail to address it.
So they spend all their time focusing on the physical side of performance, thinking that’s all they can truly impact — hoping that will be enough.